Finding Love - from Reels to Real!
Finding love in a Swipe Universe now is the new norm. While, everyone is on dating apps and meeting your Ms. or Mr. Special might sound easy. But it is’nt! That too after trying it for the nth time -number of trials and errors. After matching up with someone on a dating app, getting to know them in person may or may not meet your expectations. While the profile happens to be the key play - And that comes with factors - Like points along with a series of expectations, how to’s and so much more.
We guess finding love is not that easy. But we are just getting started, Finding love maybe difficult but who says it has to be boring either?
Peperstreet - Video Dating App, is a new dating app that helps people avoid boring monotous swipes with Video First Profiles. The app is based on a strict rules – Build connections, your profile can’t be boring whatsover and most of all keep it fun
The founder reached out to us, with the idea, and before getting excited, we empathized with the problem ourselves. The whole idea of the application was fusing the world of tinder and tiktok in one was it easy? Nah. Like every other project - We put on our hats to first validate and get the sentiment of people using dating apps.
Peperstreet - Video Dating App, is a new dating app that helps people avoid boring monotous swipes with Video First Profiles. The app is based on a strict rules – Build connections, your profile can’t be boring whatsover and most of all keep it fun
The founder reached out to us, with the idea, and before getting excited, we empathized with the problem ourselves. The whole idea of the application was fusing the world of tinder and tiktok in one was it easy? Nah. Like every other project - We put on our hats to first validate and get the sentiment of people using dating apps.
Competitive Analaysis & Market Research
The Industry in a nutshell
While, every product has a strategic play afterall. To align better with the industry nitty gritties and understand the space better to figure out the positioning factors - both from a branding as well as product perspective.
Taking a Holistic Look at the market
With a mix of qualitative and quantitative analysis we tried undesratnding the overall sentiment and figured that most people use dating apps - for fun, and by further diverging into it, we figured more patterns to make it a engaging and fun experience.
Online dates say they’re looking for
to find a partner ‘friends”
Primarily the entire app ecosystem falls under two categories Casual dating and Matchmaking. However each app solves a different problem altogether in the dating world. This matrix gives the idea on how the ecosystem looks like from a top level view. The matrix looks at fundamentally the user goals from top to bottom, and what’s the problem each player is solving from right to left and top to bottom.
Competitive Analaysis & Market Research
The Industry in a nutshell
While, every product has a strategic play afterall. To align better with the industry nitty gritties and understand the space better to figure out the positioning factors - both from a branding as well as product perspective.
Taking a Holistic Look at the market
With a mix of qualitative and quantitative analysis we tried undesratnding the overall sentiment and figured that most people use dating apps - for fun, and by further diverging into it, we figured more patterns to make it a engaging and fun experience.
Online dates say they’re looking for
to find a partner ‘friends”
Primarily the entire app ecosystem falls under two categories Casual dating and Matchmaking. However each app solves a different problem altogether in the dating world. This matrix gives the idea on how the ecosystem looks like from a top level view. The matrix looks at fundamentally the user goals from top to bottom, and what’s the problem each player is solving from right to left and top to bottom.
First on the list, was to establish a brand identity system and kit that aligns well with the app intent, vision and business objectives
The result: An evovled, connection-driven brand that balances a high-performance product experience with a more engaging and inspiring creative expression. A peperstreet that brings people together, and sometimes a little bit more - where they finally find they’ve been looking for.
